When it comes to product marketing, one important decision is whether to use labeling or screen printing. Labeling is attaching pre-printed or digitally printed labels to a product’s packaging. On the other hand, screen printing is printing images or designs directly onto a product’s packaging using ink and a mesh screen. Both methods have advantages and disadvantages, but labeling has become popular for many businesses.
This article will discuss why choosing labeling over screen printing can be a wise decision by discussing its benefits.
Benefits of Labeling for Product Packaging
The following are the reasons why you should choose labeling vs. screen printing:
Labeling is cheaper than screen printing, as the latter requires more specialized equipment and ink. This is especially essential to consider for small businesses with limited resources to invest in expensive screen printing equipment.
Labeling also offers greater customization options compared to screen printing. Labels allow businesses to easily create unique designs for their product packaging, including different shapes and sizes.
Faster Turnaround Time
Companies can quickly print and apply labels to their product packaging, which can be important for businesses with high-volume production runs and tight market schedules.
While screen printing is often touted for its durability, labeling can also be a durable option for product packaging. Advances in labeling technology have made it possible to create labels resistant to water, chemicals, and other environmental factors. This means that labels can remain intact and legible even in harsh conditions.
Easy To Apply
Labels are easy to attach to various container materials, including glass, plastic, and metal. In addition, labels can be applied by hand or with automated labeling machines, making it a flexible process.
Labels can sometimes be easily removed and replaced if necessary, which can be important for businesses that frequently update their product offerings. On the other hand, screen-printed designs are final once printed.
Low Environmental Impact
Labels can be made from eco-friendly materials such as recycled paper. They can also be easily removed from the packaging for recycling purposes. On the other hand, screen printing sometimes uses harsh chemicals and inks that can harm the environment.
Both labeling and screen printing offer great branding and marketing opportunities. Labels can include product information, barcodes, and other essential information. However, labeling allows businesses to change their branding and marketing strategies over time without throwing away old pre-printed packaging.
Maximize Your Brand Recognition With Custom Labels From Star Label Products
If you’re looking for a superior product packaging solution, it’s important to consider the benefits of labeling vs. screen printing. At Star Label Products, we specialize in custom labeling services that can help your brand stand out from the competition! Our versatile and cost-effective labeling options are tailored to meet your unique needs and exceed your expectations.
Contact us today and experience the excellence in print quality and customer satisfaction that Star Label Products offers!