Much like QR codes, Data Matrix codes are a new, high tech take on an old design. Like barcodes, they’re specially designed to hold data. Due to their two-dimensional design, they can hold much more data than a standard one-dimensional barcode.
Both QR codes and Data Matrix codes are capable of storing data. But where QR codes have found widespread use as marketing tools, Data Matrix codes have been employed extensively as a way to track and trace individual products. One reason for this is that Data Matrix codes are more secure than QR codes, making them the logical choice for more sensitive data.
A single Data Matrix code can contain a manufacturer ID and part number that are uniform across a product line, as well as a unique serial number used only on that one specific item. This allows manufacturers to more easily isolate products for recall. Additional applications include inventory stock checks, and keeping track of when parcel items are sent and delivered. Lastly, Data Matrix codes are readable by scanners at a very small scale, making them ideal choices for labeling small parts such as electronic components.
As is the case with QR codes, it simply takes the right software to create a Data Matrix code, software that we possess here at Star Label. So if you’re looking to improve traceability across your product line, we have the perfect solution for you. Labels are what we do here. No matter what new technology comes along, if it has to do with labeling, you can count on Star Label Products.
QR codes have been popping up more and more frequently on labels. A new take on the classic barcode, each has its own distinct look, and each allows more to fit on a single label than meets the eye.
QR codes are an excellent form of brand engagement. In their unique design, each stores a link to a website page. This page could include additional information about your product, or lead to a sweepstakes signup. What’s truly special about QR codes is the fact that they don’t require a special scanner to read. Instead, nearly any smartphone can decipher the codes. And that’s the point. Instead of tasking consumers with remembering a mention on a label to visit a website or enter a contest, they can pull it up on their phone and do it right there. This allows consumers to interact with your brand with an immediacy never before possible.
From drug facts, to nutrition facts, to net weight claims and ingredient lists—all with minimum font sizes—there are a lot of things that are required to go on a label. After that’s taken care of space is limited, and often times there’s a lot more to tell. In particularly small packages, such as those containing eye drops, you’re lucky just to fit that regulatory information. With the simple addition of a QR code, you’ve gained an entire web page to work with. And that page can be a part of your website, leading consumers to even more great information.
Though the technology is revolutionary, it’s a simple process to create a QR code. Here at Star Label we have the software to generate a unique QR code for your product. As a demonstration, we’ve included a QR code below that links to the homepage of our website. So if you have your smartphone on you, check it out. And if you’re looking to incorporate a QR code into your label, give us a call.