Storing Data in Labels – Connecting Consumers to Your Brand with QR Codes

QR codes have been popping up more and more frequently on labels. A new take on the classic barcode, each has its own distinct look, and each allows more to fit on a single label than meets the eye.

QR codes are an excellent form of brand engagement. In their unique design, each stores a link to a website page. This page could include additional information about your product, or lead to a sweepstakes signup. What’s truly special about QR codes is the fact that they don’t require a special scanner to read. Instead, nearly any smartphone can decipher the codes. And that’s the point. Instead of tasking consumers with remembering a mention on a label to visit a website or enter a contest, they can pull it up on their phone and do it right there. This allows consumers to interact with your brand with an immediacy never before possible.

From drug facts, to nutrition facts, to net weight claims and ingredient lists—all with minimum font sizes—there are a lot of things that are required to go on a label. After that’s taken care of space is limited, and often times there’s a lot more to tell. In particularly small packages, such as those containing eye drops, you’re lucky just to fit that regulatory information. With the simple addition of a QR code, you’ve gained an entire web page to work with. And that page can be a part of your website, leading consumers to even more great information.

Though the technology is revolutionary, it’s a simple process to create a QR code. Here at Star Label we have the software to generate a unique QR code for your product. As a demonstration, we’ve included a QR code below that links to the homepage of our website. So if you have your smartphone on you, check it out. And if you’re looking to incorporate a QR code into your label, give us a call.