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A Guide to Custom Labels

All About Custom Labels

Product labels serve different functions depending on the interested party—e.g., supplier vs. consumer. For product manufacturers and distributors, they enable them to differentiate between different items within a line, convey product information, and market their company’s brand to consumers. However, how a label is designed and manufactured significantly impacts how effective it is at performing the above functions. For this reason, many companies use custom labels when manufacturing and marketing their products.

Custom labels are a way to ensure a product—and its important information—is easily identifiable by consumers. They also allow industry professionals to customize the design of the product’s packaging—such as the graphics, textures, and finishes—to suit their brand’s aesthetic. While many industries use custom labels for their products, ranging from cosmetics and personal care products to cannabis and craft beers, ensuring they stand out in the marketplace often necessitates partnering with an experienced and knowledgeable service provider with superior graphic services.

The following article provides an overview of custom labels, covering how to make a custom label stand out, key manufacturing processes, and typical applications.

Key Design Considerations for Custom Labels

When designing custom labels for products, there is no one-size-fits-all format that will ensure the products catch a consumer’s eye. However, there are several design elements to consider that make a label more compelling and appealing, both in the in-store and online markets. Some of the design considerations to keep in mind are:

1. Material

The first step in designing a label is choosing a material. The material selected sets a tone and limitations for all other design elements. For example, an opaque white material offers considerable design freedom as it can be colored over or left as is for the graphics and texts, while a clear material highlights a product’s internal contents. 

2. Color

The choice of color can draw attention to a product, increasing the likelihood of a consumer picking it up. Additionally, label colors that contrast with those of competing products make it easy for consumers to distinguish a product on a retail shelf or web page.

When choosing a color, it’s important to consider the overall package. The colors of the label should work with the colors of the packaging and the product contents. Otherwise, the product as a whole may be less visually attractive.

3. Graphics

Similar to color, graphics affect the overall effectiveness of a label. Graphics that are visually appealing attract more consumer attention. Additionally, if well-designed, they can reduce the amount of text required to convey the necessary product and brand information, resulting in a more streamlined and polished label design.  

4. Font

The font chosen for a label is critical. It must draw attention from consumers without sacrificing readability. When selecting one, you should avoid both overly common fonts and overly decorative fonts. You may also choose to invest in a custom font that fits your brand’s aesthetic taste.

5. Finish

The finish of a label largely depends on your company’s taste and the effect you want to achieve. Both glossy and matte finishes offer their own advantages; the reflective and shiny look of a glossy finish adds impact, while the subdued look of a matte finish makes for a simpler and more classic look.

6. Size

The size of a product label should correspond with other aspects of the product’s packaging, including the size and shape of the packaging container. For example, for large round containers, you may use either one wraparound label or individual smaller labels for the front and back sides. Regardless of which option you choose, it is important to keep the branding information centered in the front as it is what draws consumer attention to your product.

7. Shape

In addition to color, graphics, and text font, consumers take notice of a label’s shape. Unusually and interestingly shaped labels are more recognizable and memorable. Alternatively, you can use color to mimic the effect of a custom shaped label by printing the shape on clear material.

8. Theme

Product lines with multiple variations—e.g., different flavors—should have labels with consistent design themes. While each label should clearly identify the variation, it should be easy for the consumer to recognize all variations as belonging to the same line.

9. Contact Information

Labels are multi-functional. In addition to attracting attention from consumers, they serve as a method of putting your brand out there. You should capitalize on the advertising space provided by product labels by adding contact information—such as a phone number or website—that allows consumers to interact with you directly if desired.

5 Processes Used to Create High-Quality Custom Labels

Industry professionals employ a variety of different processes to manufacture labels. When creating high-quality custom labels, five of the most commonly used methods are:

1. Flexographic Printing

Flexographic printing is a high-speed rotary printing process that uses a flexible printing plate to transfer ink—including metallics, pastels, and opaque whites—to various substrates. It offers fast and efficient printing, including for large swathes of color and on non-porous materials, in low to high volume production runs.

2. Digital Printing

Compared to traditional printing methods, the digital printing process offers greater precision and accuracy with shorter lead times and lower costs. It employs digital software and printing equipment—such as an HP Indigo digital press—to produce high-resolution images and text. As it does not require conventional printing plates and physical inking, it comes with much lower material and labor costs. 

Additionally, its use of digital design software allows you to make alterations to a label’s design, at little to no additional cost, to meet changing needs. Altogether, these qualities make the process suitable for prototyping and small-medium volume runs.

3. Extended Content Label Production

Extended content labels are used for products that have a significant amount of information that needs to be conveyed to consumers, such as pharmaceutical products. They feature multiple layers, providing a larger surface area on which text and graphics can be printed.

4. Embellishment

Embellishment operations allow you to customize your label further to improve its effectiveness. For example, you can laminate the label which increases its durability and longevity while adding textures and finishes that help it stand out. Some examples are leather, linen, and soft touch (silky). 

5. Thermal, Laser, and Dot Matrix Printing

Some applications require labels with variable information, meaning each label features different information from every other label in the roll. One example is “best by” labels. For these situations, thermal printing, laser printing, and dot-matrix printing all serve as an ideal solution. These processes accommodate and apply a variety of ink colors to specified areas of a label, allowing for information to be added as needed.

Regardless of the type of label manufacturing method employed, having a design file for your label ready significantly facilitates production operations and better ensures the final product meets your exact specifications. 

For assistance preparing a design file, see our How to Prepare an Art File page.

Applications of Custom Labels

Custom labels find application in a wide range of industries. At Star Label Products, we have extensive experience designing and delivering the following types:

Custom Cannabis Labels

Recent legalization efforts have led to a growing market for cannabis-infused products. While legal standings vary from state to state, for areas where cannabis products are allowed, the industry carries specific guidelines on what information should be included on product labels. Key factors include strain name, date tested, lab name and test confirmation number, net weight in grams, CBD percentage, and THC percentage. How this information should be displayed, however, depends on the state. Non-compliance with the state’s requirements can lead to the product being pulled from the shelves.  

If you want to bring a new cannabis product to market, turn to the experts at Star Label Products. We can produce cost-effective custom cannabis labels that showcase your products and comply with all applicable federal and state requirements. As cannabis industry regulations are constantly changing, our digital printing capabilities—which accommodate prototyping and short-run projects—make us the ideal partner. We also offer flexographic printing capabilities for longer runs. Some of the cannabis products we regularly make labels for include flower, edibles, tinctures, oil, topicals, and more.

Custom Cosmetic Labels and Custom Personal Care Product Labels

Our design and printing capabilities—including UV flexographic printing, digital printing, and rotary screen printing—accommodate a wide range of cosmetic and personal care product label needs. Equipped with over 40 years of printing experience, our expert team has the knowledge and skills to produce high-quality, durable, and eye-catching labels that suit your company’s aesthetic and all applicable industry requirements. 

We provide labels in a variety of materials, designs, shapes, and colors to suit different cosmetic and personal care products, including eye shadow, lipstick, nail polish, shampoo, and soap.

Custom Craft Beer Labels

The popularity of craft beer is rising, and with it comes a growing demand for craft beer bottle labels. For new and existing craft breweries, our digital printing services are an ideal solution for their beer label needs. We offer a variety of face stock and adhesive options to produce attractive and long-lasting digitally printed custom labels for bottles and cans at a low cost. Each label features all pertinent brand and government-mandated information (e.g., alcohol content and surgeon general warning)

Custom Food Labels and Custom Beverage Labels

For food and beverages, labels often serve as the first point of contact between the product and the consumer. The quality of the design can spell the difference between a successful product and a failed product. If the label does not convey the necessary product information (as dictated by the FDA) or establish an adequate understanding of your brand in the consumer, there is a much lower risk of a repeat purchase.

By working with us, you can guarantee your custom food or beverage labels comply with FDA guidelines and showcase your brand. We accommodate a variety of food and beverage products—including dairy, candies, condiments, dressings, meat and seafood, pastries, soups and stews, and more—with our digital label printing, flexographic printing, and embellishment processes.

Custom Household Product Labels

The two main challenges faced when producing labels for household goods are the nature of the products (i.e., the product ingredients degrade the label) and the irregularly shaped product packaging (i.e., the packaging shape prevents the label from adequately adhering).

At Star Label Products, our digital printing, UV flexographic printing, and extended content label production methods overcome both of these challenges. We produce high-quality labels for a variety of household products, such as all-purpose, specialty, and floor and furniture cleaners.

Custom Pharmaceutical Labels and Custom Nutraceutical Labels

Like many products intended for human consumption, pharmaceutical and nutraceutical products come with strict packaging and labeling requirements. Our in-depth knowledge of the standards and best practices of both industries enables us to design, develop, and deliver compliant custom labels for their many products, such as medicines, supplements, and vitamins.  

Custom Promotional Labels

Promotional labels are marketing materials used to draw additional attention to products without making changes to their packaging. Equipped with an adhesive backing, they can be easily applied when needed.

Our team is well-versed in the design and production of these labels. Regardless of the simplicity or complexity of the design, if you need a custom promotional label, we can produce it to your exact specifications.

Custom Proposition 65 Warning Labels

Proposition 65 refers to the Safe Drinking and Toxic Enforcement act—also known as the “right to know” law. Effective as of 1986, it dictates that California-based businesses with 10 or more employees must provide “clear and reasonable” warnings regarding exposure to compounds that can cause birth defects, cancer, or reproductive issues. Ultimately, the law aims to prevent California residents from ingesting water that may contain these substances. As such, any company that manufactures, distributes, or sells products in California must have compliant product labels.

The Star Label Products team is well aware of the label requirements outlined by the law. We can produce full-color custom prop 65 labels in a variety of materials and sizes, either as a standalone solution or by integrating the warning into an existing design.

Custom Security Labels

Security labels protect products from tampering, counterfeiting, and illegal handling. Our high-quality security label solutions defend your consumers and your brand’s integrity. We can print your labels with custom barcodes, text, or serial numbers as needed. Microtext and invisible ink are just two additional examples of how Star Label Products can offer increased security for your products. 

Custom UL/CSA Labels

UL and CSA labels identify a product as in compliance with UL standards and CSA standards, respectively. At Star Label Products, we are authorized to print UL registered certification marks for products that meet UL standards. We also supply blank UL recognized labels so you can print your own labels in-house. All of our UL and CSA labels are designed and constructed to UL and CSA standards.

Help Your Custom Labels Stand Out With Our Superior Graphic Services

In addition to our label manufacturing capabilities, we also provide graphic services to help customers develop a label design that meets their exact needs. Armed with extensive experience and state-of-the-art design software and hardware, our graphics department is well-equipped to produce artwork for any label application.

Partner With Star Label Products for High-Quality Custom Label Solutions

At Star Label Products, we design and deliver high-quality custom labels for a wide range of industries. By partnering with us for your custom label needs, you benefit from our:

  • Over four decades of industry experience
  • Extensive label manufacturing services, including design assistance, printing, and the addition of embellishment techniques 
  • A broad range of material, color, size, and other label customization options

To find out more about our custom label capabilities or request a quote, contact us today.

What Is Flexible Packaging?

Flexible Packaging 101

Flexible packaging is a means of packaging products through the use of non-rigid materials, which allow for more economical and customizable options. It is a relatively new method in the packaging market and has grown popular due to its high efficiency and cost-effective nature. This packaging method uses a variety of flexible materials, including foil, plastic, and paper, to create pouches, bags, and other pliable product containers. Flexible packages are particularly useful in industries that require versatile packaging, such as the food and beverage, personal care, and pharmaceutical industries.

Benefits of Flexible Packaging

At Star Label Products, we offer a wide range of flexible packaging options with numerous benefits, including:

Improved Production Efficiency

Flexible packaging uses less base material than traditional rigid packaging, and the easy formability of flexible materials improves production time and reduces energy consumption.

Environmentally Friendly

Flexible packaging requires less energy than rigid packaging. In addition, flexible packaging materials are frequently designed to be reusable and recyclable.

Innovative Package Design and Customization

Flexible packaging materials allow for more creative and visible packaging shapes. Coupled with our top-of-the-line printing and design services, this ensures conspicuous and striking packaging for superior marketing value.

Enhanced Product Life

Flexible packaging protects products from moisture, UV rays, mold, dust, and other environmental contaminants that can negatively affect the product, thereby maintaining its quality and extending its shelf life. 

User-Friendly Packaging

Flexible packaging is less bulky and lighter than traditional options, so it is easier for customers to buy, transport, and store products.

Simplified Shipping and Handling

Shipping and handling costs are significantly reduced since this method is lighter and takes up less space than rigid packaging.

Different Types of Flexible Packaging

Flexible packaging comes in a variety of materials, shapes, and sizes, and is typically produced in either formed or unformed configurations. Formed products are pre-shaped with the option of filling and sealing yourself in-house, while unformed products typically come on a roll that is sent to co-packers for forming and filling. The materials used in flexible packaging are easy to manipulate and combine into innovative and customizable styles, such as:

  • Sample Pouches: Sample pouches are small packets composed of film and/or foil that get heat-sealed. They are typically pre-formed for easy in-house filling and sealing
  • Printed Pouches: Printed pouches are sample pouches on which the product and brand information is printed for marketing purposes
  • Sachets: Sachets are flat packets made of layered packaging material. They are frequently used for single-use pharmaceutical and personal care products. These are great for trade shows where you want to distribute samples
  • Printed Roll Stock: Printed roll stock consists of unformed pouch material with product information pre-printed on it. These rolls get sent to a co-packer to get formed, filled, and sealed
  • Stock Bags: Stock bags are simple, blank formed bags or pouches. These can be used as blank bags/pouches or you can adhere a label to these in order to promote your brand

In Need of a Co-Packer? Ask us for a referral. We work with a variety of co-packers and fulfillment businesses. 

What Industries Benefit From Flexible Packaging?

Flexible packaging’s versatility makes it an excellent option for many products and industries, including:

  • Food & Beverage: Food pouches and sachets; stock and custom printed bags
  • Cosmetics: Sample pouches for concealer, foundation, cleansers, and lotions; resealable packages for cotton pads and make-up remover wipes
  • Personal Care: Single-use medicines; sample pouches for personal products
  • Household Cleaning Products: Single-use detergent packets; storage for cleaning powders and detergents

Recyclable Materials Classification Codes

Plastic materials come in a variety of classifications: 

  • PET or PETE: Polyethylene Terephthalate is the easiest to recycle, and is often used in soda bottles and food packaging
  • HDPE: High-Density Polyethylene is typically recycled into plastic bottles and bags, and is used for heavier bottles for motor oil, bleach, and hair products
  • LDPE: Low-Density Polyethylene is thinner and used for grocery bags, plastic freezer bags, and similar products. It can be recycled back into plastic bags
  • PVC: Polyvinyl Chloride is used in pipes and furniture, among other items. It is difficult to recycle and can be harmful to the environment
  • PP: Polypropylene is a fibrous plastic used in clothes and rope, which can be recycled into fibrous materials
  • PS: Polystyrene is used for packing materials, foam cups, and other lightweight products. It is difficult to recycle due to its lack of density but can be reused
  • Other: Other plastics including polycarbonate, acrylic, polylactic fibers, nylon, and fiberglass

Flexible Packaging at Star Label Products

Star Label Products is proud to provide the highest quality custom printed pouches with the fastest turnaround in the industry. With extensive experience in the labeling and packaging industry, we have the equipment, materials, and knowledge to ensure your final product is exactly what you imagined. 

In Need of a Co-Packer? Ask us for a referral. We work with a variety of co-packers and fulfillment businesses. 

For more information on our superior flexible packaging services, contact us today.


Navigating the World of Custom Marijuana Labels

Custom Marijuana Labels in Your State

Whether you are growing, manufacturing, or distributing cannabis products, the legal landscape currently contains a potential minefield of requirements. Without careful attention to detail, businesses can easily find themselves on the wrong side due to simple labeling omissions or errors. This is why it is important to ensure that you have a labeling company that understands the legal requirements in your state.

What are Cannabis and Marijuana?

According to the Food and Drug Administration (FDA), cannabis refers to the plant Cannabis sativa, which produces marijuana and hemp. The plant contains two active chemical compounds of particular concern to the FDA: delta-9-tetrahydrocannabinol (THC) and cannabidiol (CBD).

Hemp products are regulated by the FDA, with particular limits placed on the amount of THC that can be present in hemp plants used in manufacturing. Some recent changes in federal and state laws have relaxed those limits.

Due to the psychoactive effects of THC, parts of the cannabis plant have been classified by the FDA as a Schedule I controlled substance. Marijuana has been listed as a controlled substance since 1970, but recent changes in state laws have relaxed many marijuana regulations. Although several states have legalized marijuana for both medical and recreational use, the federal government continues to classify marijuana as a controlled substance, and it must, therefore, be labeled as such.

In order to satisfy FDA regulations concerning controlled substances and comply with governing laws in states where it has been legalized, it is imperative that marijuana products be labeled correctly. Depending on the location, states require different notifications and warnings on marijuana packaging labels. When deciding how to package your marijuana products, be sure to consult with a professional who understands the labeling requirements in your state. 

Why Labeling Marijuana Products Correctly Matters

Due to the extensive legal requirements for marijuana labeling in different states, we recommend that you consult with a professional label provider who is well versed in marijuana labeling laws and regulations. 

It is the responsibility of the producer and seller to ensure product compliance.

Frequent changes in the detailed requirements for labeling can easily result in oversight by someone less familiar with marijuana labeling requirements.

Failing to comply with legal labeling requirements for marijuana and related products could result in:

  •  Costly fines
  • Product recalls
  • Revocation of licensing/certification
  • Closing of business

Marijuana packaging laws vary by state and can change without notice, so knowledge of the legal packaging requirements in your state is a key component in marketing and distributing your product. Some states, such as Arizona, have no specific labeling requirements, though they require that marijuana packaging be child-proof. Other states are more stringent, with many additional requirements for package designs and labels.

Package Design

It is of the utmost importance that brands’ verify compliance with local and federal laws prior to starting their packaging design.

Some states require that the packaging be not only childproof but also opaque and re-sealable. Many states also require that the packaging art not be considered attractive to minors.

In some places, packaging must also be small enough to contain no more than 1 month’s worth of the prescribed dosage. Some states even require individual packaging for each dose. 

Custom Marijuana Label Requirements

In addition to legal packaging, labeling requirements can be extensive and vary greatly by state. Some of the most common label regulations include:

  • Wording and font. Some states require that labels be printed clearly in legible English, in specific font sizes.

  • Visibility. In states with visibility requirements, labels may need to be unobstructed and conspicuous on the packaging.

  • Manufacturer information. Certain states expect labels to include manufacturer information, including the name of the producer, cultivation center, brand name, or other information to identify the manufacturer or distributor of the product.

  • Testing and expiration. In states where testing is required, labels must often include state testing dates and detailed results. This can include quality testing for pesticides, solvents, and other pollutants or biological contaminants as mandated by the state.

  • Active ingredients. As with many pharmaceuticals, states may require that labels include all active ingredients in their product, with a percentage of content by weight indicated for each of the active-controlled ingredients. 

  • Patient and physician information. In states where medical marijuana is legalized, a prescription is required. The label for medical marijuana will often be required to adhere to pharmaceutical labeling requirements, including the patient’s identifying information and that of the prescribing physician.

Custom Marijuana Labels at Star Label Products

At Star Label Products, we pride ourselves on our high level of quality control. We produce custom marijuana packaging labels and medical marijuana warning labels to meet the needs of businesses in every state. We understand the importance of correct labeling to keep your business running smoothly, and we make the process as easy as possible

For more information or to place an order, contact us today.

custom marjiuana labels

Custom Cannabis Labels Made Easy

Getting Started

Entering the cannabis industry can be exciting for growers and brand owners alike. With all of the excitement, it’s very easy to get overwhelmed and allow an oversight to happen. A brand’s ability to follow the regulatory standards set in place determines a large part of its success. Safety needs to be your number one concern when making business decisions in this industry. One of the most neglected parts of the cannabis industry is properly labeling the products that get sold into consumers hands for consumption. Creating custom cannabis labels that meet the regulatory standards set in place is essential to any operation.

Medicinal and recreational cannabis brands want to impress upon their customers. This is demonstrated through the quality of the product and packaging. The product can speak for itself-but the packaging cannot. It is the cannabis brand’s job to create a cannabis label that is both informatively compliant and aesthetically pleasing. There are significant differences in packaging between medicinal and recreational cannabis products, however, both require some degree of thought around how the user will experience the product and it’s packaging.

It is of the utmost importance that brands’ verify compliance with local and federal laws prior to starting their packaging design. Star Label Products works with cannabis brands nationwide. When you decide to work with Star Label Products, you decide to watch your cannabis brand grow.

Below you will find a few very important tips for creating custom cannabis labels. Feel free to save this as a guide for yourself…you’ll need it!

SO…what is required for compliance?

The Two-Panel Approach

To simplify things, we’ve broken the cannabis label into two parts:

  1. Primary panel includes the product name/ID, net weight/volume, quantity and any other required universal markings. This is the part of the cannabis label that will most likely be displayed in retail settings.
  2. Secondary panel provides required information such as the manufacturers name, date of manufacturing/packaging, batch #, expiration date, ingredients, instructions for use, track & trace details, the applicable Government Warning, Proposition 65 Warning and more depending on your location.

In addition, there must also be a “testing label” that provides specific data from lab testing. This label expresses the THC and CBD content in milligrams as well as any other cannabinoids or terpenes with higher concentration levels.

Follow local and federal guidelines to ensure total compliance.

Easy Cannabis Labels with Star Label Products

Creating custom cannabis labels for your brand isn’t rocket science! The process should be well thought out and conducted with a team of professionals. Working with Star Label Products on your custom cannabis labels will give you the competitive advantage that you need to get your product to market with speed and compliance.

Visit our website at and submit a quote request to get started. One of our customer service representatives will reach out to you shortly after submission.

We look forward to serving you and watching your brand grow!

5 Tips For Perfect CBD Product Labels

CBD and hemp-derived products contain no THC (the psychoactive component found in cannabis) so there are no hallucinogenic effects felt by the user. This area of the cannabis industry continues to grow as its applications for both medicinal and recreational uses expand. Rules and regulations surrounding these cannabis products are constantly evolving. It is the responsibility of the producer and seller to ensure product compliance. Working with Star Label Products on your cannabis project will allow you to represent your brand in both an attractive and compliant manner.

5 Tips For Perfect CBD Product Labels

Prior to production, it is important that brand owners verify that their product labels comply with local and federal laws. The 5 tips below are a great starting point for you and your brand!

1. Intended Use

What kind of CBD product is it? Is it a drug or dietary supplement? All of this determines the CBD product’s legality and should therefore be included on all CBD product labels.

2. CBD Content

This information will be displayed on the nutrition facts panel for food and beverage CBD labels, and will be listed under the supplement facts for other types of CBD products. CBD content must be listed as per serving.

3. Volume or Amount

You must be clear about how much of the product is inside of the package. Information such as net weight or count needs to be included depending on the type of CBD product that you are packaging. CBD brands should refer to their local and federal guidelines to ensure compliance.

4. Accurate Item Description

Always make sure that you’re including every bit of important information that the user should know about. Transparency is essential (and regulated!) in the cannabis industry. The greater the transparency offered to consumers, the more revered the cannabis brand will be for being open and honest about their products.

5. Zero Unprovable Claims

Avoid making any medical claims that suggest your product can treat life-threatening illnesses or other ailments. Congress has made it their mission to eliminate this bad practice from the industry, as these claims have not yet been tested and proven to be true.

Star Label Products Can Help

When you decide to work with Star Label Products, not only do you receive perfectly printed labels that bring your brand to life–you get top notch customer service as well. Our customer service team is here to serve you! We pride ourselves on our rapid response times and ability to turn jobs around for customers in record time. Our digital and flexographic printing capabilities make us a great fit for you no matter the size of your business. We can handle it all!

Visit our website at and submit a quote request to get started. One of our customer service representatives will reach out to you shortly after submission.

We look forward to serving you and watching your brand grow!

CBD product labels

Beer Label Applications

Wet Label Application

There’s no surprise that beverage labels are currently the most popular printed label application. Beverage labels are important because they serve as a way of marketing your product by getting your branding and logo onto store shelves and into consumer’s hands. Equally as important, however, beverage labels contain important government-mandated information about your product, including nutritional facts. The challenge around properly labeling a beverage is creating an effective label construction that won’t fail under the various conditions that the bottle and label go through. Adhering a label to a wet surface is not an easy task. The adhesive and facestock need to be specifically designed to withstand wet environments. From bottling to store shelf, all environments must be considered.

Custom labels display a wide variety of information based on your marketing initiatives, branding, regulatory requirements, and more. A customized label can help your product stand out while still adhering to labeling guidelines and regulations as set forth by the FDA. Nearly any beverage product can benefit from custom labels, such as:

  • Soft drinks/Juice
  • Soda
  • Alcohol
  • Beer cans and bottles
  • Bottled water
  • Canned water

Beer Bottle Label Size

Beer distributors and craft brewers may need to label a broad variety of beer bottle sizes. Customized labeling is possible for nearly any size or shape of a beverage container. Here are some of the most common types of bottles brewers might use:

  • Stubby. This 11 oz. bottle is 6.25” tall and popular among craft breweries.
  • Heritage. This 12 oz. bottle measures 7.625” inches tall, which makes it shorter and wider than a typical 12 oz. long-neck bottle.
  • Long Neck. This standard 12 oz. bottle is 9” tall and narrower than other small bottle sizes.
  • Bomber. A 22 oz. bottle, the bomber is roughly 11” tall and looks like a larger version of the long neck.
  • Mini Growler. A 32 oz. bottle that is typically around 9” tall. It has different names depending on where in the United States you are located. Regional names may include grumbler, grenade, howler, squealer, bullet, or growlette.
  • Growler. The largest beer bottle, it holds 64 oz. and stands approximately 11” tall.

How to Measure Beer Bottles for Custom Labels

Regardless of size, every bottle needs a label. Some bottles may have a flat depressed label panel area, while some may not. It is imperative that the label size is correct so that the label stays on after application. There are a variety of considerations to have when selecting label size. The size of the bottle and how the labels get applied will affect this decision. Here is how you should determine what size label is proper for the bottle you are using:

  • Measure the height of the label panel between the ridges. If your bottle doesn’t have ridges, measure the flat space between the curves at the top and bottom of the bottle.
  • Measure the circumference of the bottle by wrapping a flexible measuring tape around the bottle and find the measurement where the ends meet in order to determine the bottle’s width. This measurement will represent the maximum width of the label panel and help you determine the maximum width of your label. Many beer labels have a gap in between the edges of the label.
  • Application Consideration is critical. The construction of the label might change if the label is going to be machine applied or applied by hand. For high-speed applicators, you’re most likely going to want a stronger PET liner (backing) for smooth dispensing on canning line equipment. This is just one example of an application consideration.

Star Label Products Beverage Labels

Star Label Products can make customized beverage labels that meet your specific needs. We’ll take care of ensuring the dimensions are correct for your bottle type, whether it’s a stubby, a bomber, a growler, or a standard long neck. When we design and produce your labels, we consider a broad range of factors—the environment that the labeled bottle will be exposed to, the product shape, and backing—to make sure that your labels are perfect for your specific use case.

We have the expertise needed to create eye-catching, high-quality labels that not only help your beverage stand out from the competition—but also stand the test of time. We know you don’t have a lot of time to wait for your labels, so we feature some of the quickest turnaround times in the industry. Our customer service team then works to make sure you are satisfied after you receive your order.

So the next time you are in need of custom beer labels or other beverage labels, be sure to contact us to learn more about how we can help with your custom labeling needs.

Custom Digital Labels and Your Application

The Many Uses of a Custom Digital Label

Consumer product labels need to entice customers with attractive graphics while complying with information and disclaimer requirements from regulatory agencies. As such, companies must have control over the labeling process—especially if the business offers a wide range of specialty products. A custom digital label provides the level of design flexibility and control necessary to create appealing labels that comply with local, federal, and/or international regulations.

Modern printing technologies and materials let you harness virtually all PANTONE® colors for product marketing. Digital templates and version control also let you print small runs of labels so your products are compliant in every state and after every regulatory change.

Great labels are essential for every industry. The following specialty industries see immense benefits from custom digital labels.

Cannabis Labels

If there’s any sector that’s hard to put a label on, it’s the cannabis industry. Every state with decriminalization, medical, or recreational legalization laws on the books also has a lot of fine-print that producers must navigate successfully. At a bare minimum, the product labels on cannabis products need to include:

  • Marijuana strain name
  • Net weight in grams
  • Percentages of THC and CBD
  • The lab name, test confirmation number, and the date of testing

Different states and products come with additional labeling requirements and cannabis producers need different runs of labels for each one. Because of the track and trace requirement, these businesses must also produce small batches of labels per shipment of unprocessed materials. Digital printing can cut down on the cost of small or changing label prints.

Labels provide more than the technical details, however. Your company needs to cultivate a loyal following for your brand. Some companies use flashy graphics while others offer helpful information for first-time consumers. Digital labels can support a wide variety of marketing methodologies.

Safety is another consideration for consumable and medical cannabis labels. While users have a responsibility to keep what they buy safely out of unauthorized hands, your company may have some degree of product liability without proper warnings and safety measure in place. Suppliers can opt for labels that are tamper-evident and child-proof for product containers, mitigating some of the risks.

custom cannabis digital labels

Cosmetic Label Printing

Cosmetics come in all shapes and sizes, so cosmetic labels need to do the same thing. Nail polish bottles are often designed with vivid colors on the clear label material. Lipsticks need clear color designations and codes on the bottom of each tube. With digital labels for cosmetics, your company can control everything from the materials to the glossiness of the finish on product packaging.

Cosmetics often need to sell themselves as a luxury good. This requires great branding, quality components, and appealing visual experience. Also, every cosmetic product needs to market itself as something unique that stands out from its competitors. Custom cosmetic labels let your team control:

  • The shape. Cosmetic goods come in a wide array of containers. The labels often need to cleanly wrap around a container. Other fronts- and back-facing labels should mirror the outline of the container’s shape.
  • Adhesion. Many labels need to stick directly onto cosmetic containers and need to last the lifetime of the product. Other labels may have tamper-evident features.
  • Regulatory requirements. Many cosmetics toe the line between pharmaceutical and consumable products. Their labels need to include details such as ingredients, directions, and safety cautions and warnings. Make sure all labels say what they need to according to state, federal, and industrial requirements. Organic and fair trade products carry their own labeling considerations.

Once the label is printed on our digital printer, make it pop with a high-gloss or matte finish. Additional embellishment techniques are available as well. Cosmetics are a highly competitive industry, and goods could be fighting for shelf space with competitors that look nearly identical. Every detail matters and every detail is delivered with custom digital labels.

custom cosmetic digital labels

Craft Beer Labels

There’s not much room on beer cans and bottles, but craft brewers need to use this space optimally to feature their brands. Our graphics teams can help you make the most of the space with high-contrast fonts, graphics, and color choices. Digital printing software also lets you fine-tune details down to the last pixel. When your labels are ready to print, our high-quality digital printers make sure the labels are just as crisp as the beer.

  • Beer cans

We can print your beverage labels on optically clear material, which creates a “no-label-look”, making it appear like the graphics are printed directly onto the can. We also offer digital printing services with a wide range of colors to support labels that stand out in the craft beer market.

Our digital print runs also come in custom order sizes so you can test new beers, seasonal productions, and support other niche marketing initiatives. If you produce small runs of craft beer in cans, we can print pressure-sensitive labels that strike the perfect middle ground between pre-printed cans (which require large orders and long lead times) and shrink sleeves that require costly application equipment.

  • Beer bottles

For craft beers in bottles, beverage label printing offers a wide variety of options. You can create custom labels around the body of the bottle and then another signature label around the bottle’s neck. Even bottle caps can be given a unique image so you capture every inch of the surface for great marketing.

Custom Beer Labels

Food Product Labels

Food and beverage products need labels that catch a consumer’s attention. Clear images and crisply designed elements make food products more appetizing. As food consumers become more invested in choosing organic, fair trade, and specially sourced items, your labels need to broadcast that information at a glance.

Just as consumers want to know more about their food before they buy it, the FDA requires food manufacturers to disclose a substantial amount of information on every label. We provide digital label printing so you can display that information with the most enticing visuals. Missing details or improper product descriptions can result in costly recalls under some FDA stipulations. Star Label Products can help guide your label creation and custom food labels to give you peace of mind.

custom food labels

Pharmaceutical Labels

In the pharmaceutical industry, accurate labeling is everything. Your products’ labels are subject to scrutiny from the FDA and potentially dozens of other regulatory bodies depending on what is being packaged and where it is being sold. To help protect pharmaceutical manufacturers, Star Label Products has built a digital label printing process specifically for pharmaceuticals that is designed for quality assurance and precision.

After each print, our machines rewind and inspect the labels to ensure the information is clear and that it matches the approved content. Our Quality Assurance process uses the world’s most accurate inspection system because we know how important it is to your company and customers.

Pharmaceutical labels need more than accuracy, however. They must also engage their target market and be approachable for new users. Digital printing lets you do the most with images and crisp text on:

  • Clear adhesive labels.
  • Multi-Ply and double-sided labels.
  • Specialty Materials

custom pharmaceutical labels

Star Label Products Premiere Digital Label Printer

Digital printing starts at the computer and with great designers. Our experienced graphic design team can create perfect graphics and layouts that grab the attention of your target market. Digital printing offers pressure sensitive labels that can be printed in smaller batches without plates or traditional inking processes.

At Star Label Products, our printing process is unique. We use HP Indigo Digital Printers so your labels only require a single pass through our press. Even better, HP Indigo digital printers use electrically charged inks that offer accurate PANTONE® 6- and 7-color emulations. Many print service providers struggle to accurately hit color targets consistently. With Star Label Products, you do not need to worry about color consistency. Your colors will always remain the same order after order with Star Label Products.

Digital printing is the go-to solution for small runs of labels or tight deadlines. Digital labels also give products high-resolution text and graphics. When your products need reliable, long-lasting labels that meet regulatory requirements without sacrificing aesthetics or design elements, please contact us.

Digitally Printing the Perfect Cosmetic Label

How to Make Labels for Cosmetic Products

Using digital label printing techniques comes with many perks for package designers. This process:

  • Allows for high-quality printing on customized orders, even for smaller runs
  • Provides a nearly limitless range of shapes, colors, materials, and designs to work with
  • Lowers the time and money investments needed to produce eye-catching labels
  • Gives designers the ability to make last-minute changes quickly, easily, and without additional costs

You can find short-run digital labels proudly displayed on promotional items, event marketing materials, samples, and newer products that have short-medium sized quantities with many SKUs. For cosmetic products, custom pressure-sensitive labels prevent many of the issues associated with new product launches and changing regulations.

Use these tips to create custom digital labels for your cosmetic product lines.

Benefits of Using the HP Indigo Digital Label Printer

The HP Indigo Digital printing press continues HP’s tradition of providing top-performing technological systems for digital converters. Using HP Indigo digital presses, designers can:

  • Craft high-quality labels with clear and detailed graphics that rival those made using more costly methods like offset printing
  • Conserve materials to reduce costs and maintain environmentally friendly operations
  • Create custom color palettes that accurately represent existing branding


Digitally printing labels lets cosmetic manufacturers create packaging that stands out from the crowd. The HP Indigo Digital printing press produces full-color designs that attract the eye and keep customers coming back for more. HP Indigo printing is unlike any other digital printing. A proprietary ink and operating system are used to create digital label perfection!

How to Design Digital Cosmetic Labels

At its core, cosmetic label design conveys your product’s content, purpose, and value to potential buyers. As FDA-regulated products, cosmetic merchandise must include labels that conform to stringent standards. Digital cosmetic labels should include the following information:

  • The product’s identity: The label’s most important job is to let the customer know what the product does. For example, labels tell whether products function as anti-wrinkle creams, body lotions, scented scrubs, or other designations.
  • The product’s net content: This is the actual weight of the product when you exclude packaging or other materials. Don’t confuse net content with the package’s dimensions, as this measurement applies only to the amount of product within the container.
  • Declaration of ingredients: The FDA mandates that cosmetics manufacturers describe their products’ ingredients on the labels. List ingredients in descending order, starting with the most-used substance and ending with the least-used substance.
  • Warnings: The FDA requires many cosmetic products to clearly display warnings on packaging. This is meant to prevent accidental injury from misuse and also shields manufacturers from liability.

Cosmetics manufacturers can take care of all these labeling requirements using digital printing techniques. Furthermore, any errors or omissions discovered before, during, or after printing digital cosmetic labels can be easily changed without incurring extra costs.

Design Your Next Cosmetic Label with Star Label Products


Star Label Products seeks to be a one-stop shop for all of your custom digital cosmetic labeling needs. With our comprehensive range of design, printing services, and time-tested expertise, we’re ready to meet any challenge that our clients throw at us.

The Star Label Products experience includes:

  • The use of state-of-the-art HP Indigo Digital Label Printing Presses to provide superior labels for both short-run projects and larger print runs
  • An experienced graphic design team that helps clients create attractive, accurate, and compliant labels that accurately conveys your brand identity as well as all FDA-required information
  • Expert guidance to ensure that all materials and design decisions maximize your product’s potential and effectiveness

In the cosmetics world, the look of your label is just as important as the product it represents. Whether you’re launching a new product, revamping an existing offering, or putting together a promotional package, Star Label Products is your partner for retail success.

Find out how custom digital labels from Star Label Products can improve your market share. Contact our representatives for a personalized quote on your digital cosmetic labeling project.

Flexography 101: The Basics of the Flexographic Printing Process

If you work in the printing sector, you’ve likely heard the word “flexography” but don’t yet have any context for it. If so, you may have asked yourself: What is flexography used for?

Flexography is a modern high-speed printing process suitable for most packaging and label applications. It allows for fast, cost-efficient, high-quality label printing for a variety of mass-produced goods. This blog post will serve as a crash Flexography 101 course for printing and labeling stakeholders who want to know more about the process.

How Does Flexography Work?

In flexographic printing, the starting material comes in the form of a roll, which passes through a series of rotary flexible relief plates. A specialized roller feeds each flexible plate with ink, with a single flexible plate required for each individual printed color. The relief plates work in tandem to provide all colors for the final print product.

In cases where additional processes are required – such as laminating, embossing or die-cutting – they can be integrated along with printing in a single pass, greatly increasing production speed and capabilities over more traditional printing methods.

Flexographic printing also allows for printing on various substrates, including:

  • Paper
  • Plastic film
  • Corrugated cardboard
  • Non-woven fabric
  • Metallic surfaces
  • Multilayered film composites

This material flexibility has led to increased use of it for a broad range of products, such as:

  • Self-adhesive labels
  • Cut & stack labels
  • Food packaging
  • Plastic bags

To that regard, purpose-built flexographic label printing machines have been developed, offering efficiency and speed advantages over many other label printing methods. Flexographic label presses can print label rolls of various materials quickly without sacrificing quality, making it the ideal printing method for food, beverage, and consumer products.

Flexography vs. Offset Printing

Even though flexographic and offset printing methods widely overlap in terms of meeting printing needs, there are some key differences that set them apart:

  • Flexography uses rotary flexible plates to directly print on the substrate, rather than printing indirectly through a series of offset plates, as is the case in offset printing.
  • As opposed to the secondary die-cutting, folding, or laminating processes used by offset printing, flexographic printing integrates these processes into a single pass operation.
  • Absorbent, non-absorbent, porous, and non-porous materials can be printed using flexography, whereas offset printing only works with smooth and flat surfaces.

The technological advancements in modern flexography have made it the method of choice for many applications, due to the advantages it offers for both clients and manufacturers alike, such as:

  • A dedicated flexible plate for every color means flexography offers extremely high color accuracy.
  • The ability to combine printing with almost any additional process into a single pass operation allows flexography to provide significant economies of scale.
  • Flexographic printing offers fast printing speeds, operating at up to 750m/2,000 ft. per minute.
  • Flexography is able to reliably print on a variety of substrates.
  • A variety of inks can be used in flexographic printing, such as solvent-based, water-based, or UV curable inks, adding to the method’s flexibility.

UV Flexography

UV flexography uses inks that are curable with ultraviolet light rather than the standard drying methods used for water- or solvent-based inks. UV curable inks can be dried faster than their counterparts, reducing production time.

UV curable ink offers a range of benefits, such as::

  • Faster drying
  • Volatile organic compound (VOC) free
  • Superior print quality for many applications
  • Only dry when exposed to UV, so the printer can be left print-ready
  • Easy to use

Flexographic Label Printing Services from Star Label Products

Flexography combines printing and other processes into a single pass, producing vibrantly printed products in a fast and efficient manner. Flexographic printing has become the printing method of choice for companies in demanding sectors such as food and beverage, cosmetics, and consumer packaged goods industries.

Star Label Products specializes in flexography, using modern, state-of-the-art flexographic printers operated by experienced technicians. Contact us to discover how Star Label Products can support your label printing needs.

The New Prop 65 Warning Label Size Requirements

Prop 65 Warning Label Requirements for California

What is a Prop 65 warning label, and what’s the deal with the new Prop 65 warning label size requirements? In short, it’s the state of California protecting its residents from drinking water that may contain hazardous chemicals.

The State, through the authority of the Office of Environmental Health Hazard Assessment (OEHHA), publishes a list of chemicals associated with the cause of cancer, birth defects, and related reproductive trauma. This list is updated at least once every year. The current version of the list that was originally published in 1986 contains over 900 chemicals.

Proposition 65, otherwise known as the Safe Drinking and Toxic Enforcement Act, mandates that businesses with 10 or more employees must provide a “clear and responsible” warning label for all products that Californians purchase, in their homes or workplaces, or that are released into the environment. This also prohibits businesses in California from disposing of these listed chemicals into local water sources.

Businesses must also cease the utilization of listed chemicals in those same sources of drinking water. That mandate is enforced 20 months after each listing.

The following examines the various requirements for these labels and how affected businesses can remain compliant.

Prop 65- The 2018 Amendment

Prop 65 was officially written into law in November 1986, when voters in California approved it by a 63-37% margin. The current revised version of Prop 65 has gone into effect as of August 2018.

The newly amended Prop 65 mandates specific warning methods and content for several types of products.  This includes food items, diet supplements, alcohol, and furniture. It also provides for specific types of exposures, such as eateries, dentist offices, wood dust, diesel engines, interior parking structures, amusement parks, gas stations, and hotels.

There are exemptions:

  • Government organizations,
  • public water utilities, and
  • businesses with fewer than 10 employees do not fall under the mandate of Prop 65 warning labels for 2018.

Exposures that pose a zero cancer risk, that contain listed chemicals that naturally occur in edible items, and cause no reproductive effect, as well as discharges that do not provide a “significant amount” of a listed chemical, are also exempt.

Prop 65 Warning Label Size Requirements

New requirements include a warning label to be on any consumer product.  Prop 65 warning label size requirements are as follows:

  • Letters and characters have to be rendered in a minimum 6-point type. It cannot be any smaller than the largest font size utilized in other consumer products.
  • The warning must feature an exclamation point in black outlined by a yellow triangle, and the word “WARNING” must also be featured and printed boldly in capital letters.
  • The warning has to feature the full name of a listed chemical a minimum of one time.

Prop 65 Warning Label Size Requirements

A new standard for Proposition 65 warning labels

If the warning is included on a product, a short-form warning is allowed and does not need to feature the name of the listed chemical, however, the other requirements must be met.

Prop 65 Warning Label Size Requirements

Short-form Proposition 65 warning label

Any qualifying consumer product made available over the internet has to feature a warning on the associated website that informs the buyer before the purchase. These products should also feature a short-form warning on the product or a long-form warning on the label that adheres to the requirements.

If any of these product labels or packaging provides consumer information in a non-English language, the Prop 65-compliant warning has to be provided in that language, as well as in English.

Stay Compliant

Though the number of regulations laid out in this proposition, new and old, may seem daunting.  Your business can easily satisfy the warning label mandates of Prop 65 with the right printing partner.

Star Label Products provides affordable and compliant solutions to all of your Prop 65 warning label needs.

Contact us to learn more about Prop 65 warning label size requirements or to request a quote on label printing!