Product labeling bridges the company and its customers, creating a visual representation of the brand and its products. A label’s primary function is to identify the brand and provide critical information about the product’s contents, nutritional information, and other relevant details. Furthermore, customers often rely on them to make informed buying decisions.
Ordering a custom product label is critical in your branding strategy because it enables you to create a unique brand identity in a crowded marketplace. Additionally, it allows you to tailor the label’s design to suit the product and its packaging, creating a cohesive look and feel. This article will discuss the benefits of custom labels and a step-by-step guide on how to order them.
Benefits of Adding Custom Labels to Your Products
Custom labeling can provide a unique product identity and personality, which helps differentiate a specific brand from competitors. Creating labels tailored to the brand can also develop a cohesive look and feel that resonates with the intended customers. Moreover, they can build brand recognition and customer loyalty, as consumers are more likely to remember and return to a familiar brand.
Product labeling can also be a powerful marketing tool as the labels feature logos, contact information, and other relevant details. They can be used to promote offers, discounts, or other campaigns, driving sales and increasing customer engagement with the brand.
A Step-by-Step Guide to Ordering Custom Labels
Ordering the right custom label can seem daunting, but the process can be straightforward and stress-free with a step-by-step guide. Here is an overview of the procedure:
Step 1: Determining the Label’s Purpose
The label’s purpose should be clear and well-defined, guiding the design process and influencing the information conveyed to customers. Thus, companies must consider what information they want to communicate to their customers and the emotions they want to evoke. For example, the purpose could be to provide essential product information like ingredients, usage instructions, or warnings.
Other objectives for a label include promoting sustainability, emphasizing unique characteristics, or adhering to legal requirements. It may also incorporate promotional messaging that encourages customers to repurchase the product or try other items the brand offers.
Step 2: Designing the Label
The label should be visually appealing, legible, and easy to read. Design elements such as the font, color, and graphics should also be chosen carefully to evoke the desired emotional response in the customer.
Businesses can either use in-house design software or seek the services of a professional graphic designer. In-house design software can be relatively inexpensive and straightforward, but it may not produce the same quality as a graphic designer.
Step 3: Choosing the Material
Labels can be made from various materials, including paper, polypropylene, vinyl, polyester, and metalized options. Each material has its unique characteristics and is suitable for different types of products. For example, paper labels are affordable and commonly used for food and beverage packaging that aren’t exposed to harsh elements.. Meanwhile, film labels are more durable and moisture-resistant, ideal for outdoor equipment or electronics.
Step 4: Selecting the Printing Method
The choice of printing method can affect the label’s quality, cost, and production time. Common techniques include digital printing, flexographic printing, screen printing, etc.. Digital printing is ideal for quickly producing small quantities of labels, while flexographic printing works best for large amounts.The other varieties are most often used to complement one of the aforementioned processes.
Step 5: Choosing the Label Supplier
Selecting the right label supplier is an important step in the ordering process. The company should be reliable, experienced, and able to meet specific label requirements. Therefore, it is essential to research potential suppliers to ensure they can provide high-quality labels in the right quantities and within the budget. They should also be as responsive as possible and easy to communicate with in case of any issues. Last, they should offer you guidance on what exactly is possible. Some designs are ideal in theory, but they don’t always translate accordingly once you get to production.
Partner With Star Label Products for High-Quality Labeling Services
Star Label Products is a full-service label supplier committed to delivering exceptional print quality and customer satisfaction! We take pride in creating custom product labels that meet your requirements and budget. You can expect various options, including material selection, printing method, and design elements.
Contact us to learn more about our premium label services!