Posted by Star Label on | Comments Off on Why Choose Labeling vs. Screen Printing
When it comes to product marketing, one important decision is whether to use labeling or screen printing. Labeling is attaching pre-printed or digitally printed labels to a product’s packaging. On the other hand, screen printing is printing images or designs directly onto a product’s packaging using ink and a mesh screen. Both methods have advantages and disadvantages, but labeling has become popular for many businesses.
This article will discuss why choosing labeling over screen printing can be a wise decision by discussing its benefits.
Benefits of Labeling for Product Packaging
The following are the reasons why you should choose labeling vs. screen printing:
Labeling is cheaper than screen printing, as the latter requires more specialized equipment and ink. This is especially essential to consider for small businesses with limited resources to invest in expensive screen printing equipment.
Labeling also offers greater customization options compared to screen printing. Labels allow businesses to easily create unique designs for their product packaging, including different shapes and sizes.
Faster Turnaround Time
Companies can quickly print and apply labels to their product packaging, which can be important for businesses with high-volume production runs and tight market schedules.
While screen printing is often touted for its durability, labeling can also be a durable option for product packaging. Advances in labeling technology have made it possible to create labels resistant to water, chemicals, and other environmental factors. This means that labels can remain intact and legible even in harsh conditions.
Easy To Apply
Labels are easy to attach to various container materials, including glass, plastic, and metal. In addition, labels can be applied by hand or with automated labeling machines, making it a flexible process.
Labels can sometimes be easily removed and replaced if necessary, which can be important for businesses that frequently update their product offerings. On the other hand, screen-printed designs are final once printed.
Low Environmental Impact
Labels can be made from eco-friendly materials such as recycled paper. They can also be easily removed from the packaging for recycling purposes. On the other hand, screen printing sometimes uses harsh chemicals and inks that can harm the environment.
Both labeling and screen printing offer great branding and marketing opportunities. Labels can include product information, barcodes, and other essential information. However, labeling allows businesses to change their branding and marketing strategies over time without throwing away old pre-printed packaging.
Maximize Your Brand Recognition With Custom Labels From Star Label Products
If you’re looking for a superior product packaging solution, it’s important to consider the benefits of labeling vs. screen printing. At Star Label Products, we specialize in custom labeling services that can help your brand stand out from the competition! Our versatile and cost-effective labeling options are tailored to meet your unique needs and exceed your expectations.
Contact us today and experience the excellence in print quality and customer satisfaction that Star Label Products offers!
Posted by Star Label on | Comments Off on Distinguish Your Brand With Craft Beer Labels
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The craft beer market has seen tremendous growth in recent years, with the number of breweries increasing dramatically. However, this increase in competition means it’s more important than ever to stand out on the shelves and grab the attention of potential customers. One way to do this is by creating unique, eye-catching labels for your beer.
This article will explore how to use your beer labels to distinguish your brand and make a lasting impression on your customers.
Elements of Craft Beer Labels
Craft beer has become a wildly popular beverage in recent years. But, with so many options available, it can be challenging to distinguish one brand from another. That’s where craft beer labels come in — they serve as the face of the brand, helping retain customers by setting the product apart from competitors.
Here are the key elements of craft beer labels that make them stand out:
A consistent and recognizable brand image is crucial for beer producers, so the label should reflect the brand’s personality and values. For example, a brewery that prides itself on eco-friendliness may use labels with earthy tones and nature imagery. Similarly, a brewery with a more playful and lighthearted motif may use brighter colors and more whimsical designs.
Compelling Graphic Design
The design is important in grabbing the attention of potential customers; unique imagery and other visual elements make the label appealing. First, however, you must consider your target market. For instance, beers branded as high-end beverages would be more attractive with sleek, neat graphics and elegant fonts. On the other hand, those marketed to more party-loving individuals — such as college students — could be served well by bright and bold color schemes.
Flavor and Aroma Representation
Customers want to know what to expect from the flavor and scent of a beer before they buy it. Thus, a well-designed craft beer label with descriptive language and appropriate imagery should give them an idea of what to expect.
Labels often convey important information — the product name, alcohol content, ingredients, and brewing method. Hence, this information should be easy to read and understand. Use a clear font and adequate space between elements. The label should also follow all legal requirements and list the alcohol content and any potential allergens.
Uniqueness and Remarkability
A craft beer label should be memorable, allowing buyers to recognize and remember the brand apart from competitors. Use distinctive graphics, texts, and other designs to improve consumer loyalty and brand awareness over time.
Craft beer is all about brewing art; the label should reflect that. The label can develop customer confidence and credibility by demonstrating the brewery’s attention to detail and devotion to quality. For example, a label that includes photos of the brewing process or the brewer’s autograph might showcase the handcrafted quality of the beer.
Elevate Your Craft Beer With Star Label Products
Elevate your craft beer business with Star Label Products, the leading provider of custom-label printing services! We can help you make your business stand out from competing products and increase brand recognition and sales. Our tailored label solutions and state-of-the-art printing technology guarantee the finest product labels that perfectly fit your needs and budget.
Make your craft beer a success story with Star Label Products! Contact us today to get started.
Posted by Star Label on | Comments Off on How Waterproof Beer Labels Can Bolster Your Brand
It is well-known in the food industry that the aesthetics of your product presentation matters, as people eat first with their eyes. So whether it’s food on a plate or the design of the branding on food packaging, people don’t want to consume what doesn’t appeal to their eyes.
In the case of beverages, like ice-cold drinks, it’s the beauty of the packaging that makes it stand out on the shelf. But don’t you hate when your bottled drink’s label falls apart when the ice starts to moisten or melt? Not only does it look cheap, but it feels cheap as well.
The same can be said for beer labels. Aside from the good-tasting beer, you also want a label that stands out and looks as fresh as when it came off the shelf. Labeling is one of the significant ways to communicate with consumers, and it is essential to use reliable and attractive labels that won’t break apart from moisture.
Waterproof labels or water-resistance beer labels pop and stick to the bottle for a more extended period, even when exposed to moisture.
What Are Waterproof Labels?
In a nutshell, a waterproof label is a label that is highly resistant to the penetration of water. Its print, face material, and adhesive are all waterproof. The waterproof quality is achieved using laminates and liquid varnishes that prevent the penetration of water.
Advantages of Waterproof Labels
Aside from their water-resistant properties, waterproof labels are also durable. They are made with a robust and permanent adhesive, and comes in sheet or roll. It also holds up under a wide range of temperatures and is resistant to scuffing, tearing, and smudging. The logos, designs, and texts on a waterproof label stay readable.
Waterproof labels achieve a high-quality level without sacrificing the design aesthetics.
What Should You Look For In A Waterproof Beer Label?
Say you finally decided to use waterproof labels for your beer product; the key factors you need to keep an eye out for are:
The first thing to look out for is the label face sheet material. Paper labels tend to break down when exposed to water for a long time. Film labels, on the other hand, are more resistant to moisture. There are also different film materials you can choose from, such as polypropylenes, polyester, and polyolefin.
Print protection refers to a laminate or varnish that protects your waterproof beer label from water.
All of this is in vain if the application is not done correctly. Labels must be applied properly so that there is no “lift up” (i.e., wrinkles or bubbles) in the label that would allow moisture to seep in. Star Label Products can also assist with identifying the best way to apply your labels.
How can Waterproof Beer Labels set your brand apart?
High-quality waterproof beer labels do more than just look pretty. A good label helps build recognition and shares the visual story of your brand. When customized, it also sets your brand apart and makes it more appealing. People like products that look good, and if your beer label is something fun, unique, and high-quality, it will likely catch the eyes of the consumers who will ultimately buy your beer products.
Why Choose Star Label Products For Your Waterproof Beer Labels?
At Star Label Products, we can provide the perfect waterproof label using suitable materials that ensure durability and excellent quality. We will help you create a label that stands out, can handle moisture without falling off, and with the highest quality.
With a state-of-the-art facility and ten printing presses, we offer a wide array of capabilities such as flexographic printing, digital label printing, extended content labels, custom nameplates, embellishment techniques, custom printed tags, custom flexible packaging, and thermal printing/ laser/ dot matrix.
When your brand needs to create a striking presentation, Star Label is the best to call to help your brand shine! Contact us to learn more about our capabilities and how we make the best custom waterproof craft beer labels.
Posted by Star Label on | Comments Off on Guide to E-Liquid (E-Juice) Labeling
As e-cigarettes and vaping grow in popularity, so does competition between manufacturers. To stand out to consumers, companies that make e-liquid, or e-juice products must label them with attractive branding as well as all the necessary information required by the FDA.
Because the FDA regulates e-cigarettes and their components as tobacco products, labels must comply with these strict industry standards. Learn more about what it takes to produce effective and compliant e-liquid labeling.
Importance of Custom Labeling
Labeling is essential to attracting potential buyers of e-liquid products. Eye-catching custom labels increase brand awareness and stand out in a competitive market. The best labels visually convey to customers how the e-juice smells and tastes. As the e-cigarette industry grows, so will scrutiny by the FDA, especially regarding product labeling.
E-Liquid Labeling Requirements
E-liquid products are considered electronic nicotine delivery systems (ENDS), a form of tobacco product. The FDA requires any tobacco product intended for the manufacture, labeling, packaging, sale, advertising, promotion, import, and distribution in the United States to be properly labeled. These regulations are meant to provide warnings and prohibit the sale of ENDS products to minors.
The FDA requires e-liquid product labels to abide by the following rules:
Nicotine Disclaimer: Labeling must include the statement, “WARNING: This product contains nicotine. Nicotine is an addictive chemical.” The text must be at least 12 point size, highly legible, and printed in a bold font with a contrasting background. The warning should bear the exact capitalization and punctuation. It must also take up 30% of the surface of two primary display panels on the label.
Manufacturer/Distributor Information: Products must include the manufacturer or distributor’s name and business address on the label.
No Advertising to Minors: E-juice products are not meant for those under the age of 18. Therefore, labels for e-liquid bottles should not target children. Improper advertising includes those that imitate candy, fruit, cartoons, and other “kid-friendly” imagery and wording.
Accurate Quantity Measurements: Labeling must clearly and accurately state the weight, amount, and/or numerical count of the e-juice product. The label must also include the percentages of domestically produced tobacco and foreign grown tobacco that are in the product.
Domestic Sale Only: Labels for tobacco products—including packaging and shipping containers—must include the statement, “Sale only allowed in the United States.”
Considerations for E-Juice Labels
In addition to FDA regulations, there are other considerations that are important for effectively labeling your e-liquid product.
Labels must be correctly sized to contain both FDA-required information and your desired branding. Creative branding makes an impact and helps you gain long-term customers. (Note: avoid misrepresenting your product to children with colorful or cartoonish designs. Labeling should not attract consumers under 18—doing so is a sure way to get your product banned.) Colors, graphics, and logos should be consistent and recognizable throughout your product line. E-liquid labels require high-quality and uniform label materials that will not fade or smudge.
While it is possible to print e-liquid labels using DIY methods, it is not ideal. Professional printers offer a diverse range of expertise that will elevate the appearance and quality of your e-juice bottle labels. Printing labels on your own requires you to acquire and maintain your own printer, label paper, and ink. The price of your first batch of labels can easily reach $500, and this is before laminating or varnishing to keep the label protected. In contrast, partnering with a labeling professional can produce high-quality labels with a quick turnaround time and lower upfront costs.
Custom Labels from Star Label Products
Labeling e-liquid products requires close attention to FDA regulations and eye-catching, consistent branding to earn consumers’ attention and trust. At Star Label Products, we put our customers first, providing advice and support from start to finish. Our printing capabilities allow us to create vibrant labels that will stand the test of time and help your product jump out among the competition. We also promise the fastest lead times in the industry.
Contact us to learn more about our custom label printing services.
Posted by Neyshmarie Gonzalez on | Comments Off on An Intro to Custom Printed Flexible Packaging
What Is Flexible Packaging?
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Flexible packaging refers to packaging materials made from non-rigid materials, such as paper, plastic, and foil. This packaging solution is highly versatile as a variety of containers can be created to suit different products, including bags and pouches. Additionally, the containers can be customized to various functional and aesthetic requirements, ensuring they exactly meet the needs of the customer.
Give Your Brand An Advantage: Benefits of Using Flexible Packaging
There are many benefits to using flexible packaging. For example:
It extends the shelf life of products. If the right design and material are chosen, flexible packaging containers can maintain the temperature, moisture, and/or oxygen levels required to keep packaged goods fresh. This ability is especially important for food and beverage products.
It offers better portability, usability, and reusability. Flexible packaging containers come with various design options, such as the ability to reseal. These features can improve the customer experience, increasing the chance that they will repurchase the product.
It requires less water and energy to produce. Since flexible packaging is made using less water and energy than rigid packaging, it can be considered a greener packaging option.
It enhances the shelf appeal of products. The broad range of packaging designs and customization options enables flexible packaging containers to be optimized for shelf appeal, which improves the likelihood of the product catching the eye of potential customers.
It reduces shipping and handling costs. Flexible packaging containers are generally lighter than comparable rigid packaging containers, making them easier and, consequently, cheaper to handle and ship.
Finding the Right Fit: Types of Flexible Packaging
Flexible packaging is available in various designs, materials, and sizes. It also comes in formed (pre-shaped containers ready for in-house filled and sealing operations) and unformed (rolls of materials intended to be sent to co-packers for forming, filling, and sealing) configurations. Examples of flexible packaging containers include stock bags, pouches, sachets, and printed roll stock.
Flexible Packaging vs. Rigid Packaging
Both flexible packaging and rigid packaging are widely used by product manufacturers. The key difference between them is that flexible packaging is made from materials that can be easily bent without risk of breaking, while rigid packaging is made from materials that cannot be easily bent without risk of breaking. This material difference makes flexible packaging better suited for products that require durable, portable, and lightweight containers and rigid packaging better suited for products that require highly protective containers. Typical products packaged in flexible packaging containers include chips, milk, frozen food, biscuits, bread, sour cream, and yogurt. Typical products packaged in rigid packaging containers include aerosols sprays, soups, water, laundry detergent, liquor, and perfumes.
Ensure Your Product Stands Out on the Shelves With Star Label Products
The customizability of flexible packaging enables you to tailor your containers to suit your exact functional and aesthetic needs. However, it is important to partner with an experienced flexible packaging manufacturer to ensure they have the knowledge and skills to produce them to your specifications and standards.
At Star Label Products, we are one of a handful of label manufacturers that offer flexible packaging solutions. Our in-housing printing capabilities allow us to create custom printed flexible packaging roll stock that is co-packer ready. If you need a co-packer recommendation for form and filling operations, we have an extensive list of reliable companies we trust. We can act as a liaison between you and the co-packer, including directly shipping the printed rolls to them for streamlined operations.
Typical products for which we provide flexible packaging solutions include:
If you’re looking for a single-source provider of custom flexible packaging solutions, contact us today. Our free sample packets ensure you find the solution that is perfect for you, while our 1-2 week turnaround time makes certain you receive your solution quickly.
Posted by Star Label on | Comments Off on A Guide to Custom Labels
Product labels serve different functions depending on the interested party—e.g., supplier vs. consumer. For product manufacturers and distributors, they enable them to differentiate between different items within a line, convey product information, and market their company’s brand to consumers. However, how a label is designed and manufactured significantly impacts how effective it is at performing the above functions. For this reason, many companies use custom labels when manufacturing and marketing their products.
Custom labels are a way to ensure a product—and its important information—is easily identifiable by consumers. They also allow industry professionals to customize the design of the product’s packaging—such as the graphics, textures, and finishes—to suit their brand’s aesthetic. While many industries use custom labels for their products, ranging from cosmetics and personal care products to cannabis and craft beers, ensuring they stand out in the marketplace often necessitates partnering with an experienced and knowledgeable service provider with superior graphic services.
The following article provides an overview of custom labels, covering how to make a custom label stand out, key manufacturing processes, and typical applications.
Key Design Considerations for Custom Labels
When designing custom labels for products, there is no one-size-fits-all format that will ensure the products catch a consumer’s eye. However, there are several design elements to consider that make a label more compelling and appealing, both in the in-store and online markets. Some of the design considerations to keep in mind are:
The first step in designing a label is choosing a material. The material selected sets a tone and limitations for all other design elements. For example, an opaque white material offers considerable design freedom as it can be colored over or left as is for the graphics and texts, while a clear material highlights a product’s internal contents.
The choice of color can draw attention to a product, increasing the likelihood of a consumer picking it up. Additionally, label colors that contrast with those of competing products make it easy for consumers to distinguish a product on a retail shelf or web page.
When choosing a color, it’s important to consider the overall package. The colors of the label should work with the colors of the packaging and the product contents. Otherwise, the product as a whole may be less visually attractive.
Similar to color, graphics affect the overall effectiveness of a label. Graphics that are visually appealing attract more consumer attention. Additionally, if well-designed, they can reduce the amount of text required to convey the necessary product and brand information, resulting in a more streamlined and polished label design.
The font chosen for a label is critical. It must draw attention from consumers without sacrificing readability. When selecting one, you should avoid both overly common fonts and overly decorative fonts. You may also choose to invest in a custom font that fits your brand’s aesthetic taste.
The finish of a label largely depends on your company’s taste and the effect you want to achieve. Both glossy and matte finishes offer their own advantages; the reflective and shiny look of a glossy finish adds impact, while the subdued look of a matte finish makes for a simpler and more classic look.
The size of a product label should correspond with other aspects of the product’s packaging, including the size and shape of the packaging container. For example, for large round containers, you may use either one wraparound label or individual smaller labels for the front and back sides. Regardless of which option you choose, it is important to keep the branding information centered in the front as it is what draws consumer attention to your product.
In addition to color, graphics, and text font, consumers take notice of a label’s shape. Unusually and interestingly shaped labels are more recognizable and memorable. Alternatively, you can use color to mimic the effect of a custom shaped label by printing the shape on clear material.
Product lines with multiple variations—e.g., different flavors—should have labels with consistent design themes. While each label should clearly identify the variation, it should be easy for the consumer to recognize all variations as belonging to the same line.
9. Contact Information
Labels are multi-functional. In addition to attracting attention from consumers, they serve as a method of putting your brand out there. You should capitalize on the advertising space provided by product labels by adding contact information—such as a phone number or website—that allows consumers to interact with you directly if desired.
5 Processes Used to Create High-Quality Custom Labels
Industry professionals employ a variety of different processes to manufacture labels. When creating high-quality custom labels, five of the most commonly used methods are:
1. Flexographic Printing
Flexographic printing is a high-speed rotary printing process that uses a flexible printing plate to transfer ink—including metallics, pastels, and opaque whites—to various substrates. It offers fast and efficient printing, including for large swathes of color and on non-porous materials, in low to high volume production runs.
Compared to traditional printing methods, the digital printing process offers greater precision and accuracy with shorter lead times and lower costs. It employs digital software and printing equipment—such as an HP Indigo digital press—to produce high-resolution images and text. As it does not require conventional printing plates and physical inking, it comes with much lower material and labor costs.
Additionally, its use of digital design software allows you to make alterations to a label’s design, at little to no additional cost, to meet changing needs. Altogether, these qualities make the process suitable for prototyping and small-medium volume runs.
3. Extended Content Label Production
Extended content labels are used for products that have a significant amount of information that needs to be conveyed to consumers, such as pharmaceutical products. They feature multiple layers, providing a larger surface area on which text and graphics can be printed.
Embellishment operations allow you to customize your label further to improve its effectiveness. For example, you can laminate the label which increases its durability and longevity while adding textures and finishes that help it stand out. Some examples are leather, linen, and soft touch (silky).
Some applications require labels with variable information, meaning each label features different information from every other label in the roll. One example is “best by” labels. For these situations, thermal printing, laser printing, and dot-matrix printing all serve as an ideal solution. These processes accommodate and apply a variety of ink colors to specified areas of a label, allowing for information to be added as needed.
Regardless of the type of label manufacturing method employed, having a design file for your label ready significantly facilitates production operations and better ensures the final product meets your exact specifications.
Recent legalization efforts have led to a growing market for cannabis-infused products. While legal standings vary from state to state, for areas where cannabis products are allowed, the industry carries specific guidelines on what information should be included on product labels. Key factors include strain name, date tested, lab name and test confirmation number, net weight in grams, CBD percentage, and THC percentage. How this information should be displayed, however, depends on the state. Non-compliance with the state’s requirements can lead to the product being pulled from the shelves.
If you want to bring a new cannabis product to market, turn to the experts at Star Label Products. We can produce cost-effective custom cannabis labels that showcase your products and comply with all applicable federal and state requirements. As cannabis industry regulations are constantly changing, our digital printing capabilities—which accommodate prototyping and short-run projects—make us the ideal partner. We also offer flexographic printing capabilities for longer runs. Some of the cannabis products we regularly make labels for include flower, edibles, tinctures, oil, topicals, and more.
Our design and printing capabilities—including UV flexographic printing, digital printing, and rotary screen printing—accommodate a wide range of cosmetic and personal care product label needs. Equipped with over 40 years of printing experience, our expert team has the knowledge and skills to produce high-quality, durable, and eye-catching labels that suit your company’s aesthetic and all applicable industry requirements.
We provide labels in a variety of materials, designs, shapes, and colors to suit different cosmetic and personal care products, including eye shadow, lipstick, nail polish, shampoo, and soap.
The popularity of craft beer is rising, and with it comes a growing demand for craft beer bottle labels. For new and existing craft breweries, our digital printing services are an ideal solution for their beer label needs. We offer a variety of face stock and adhesive options to produce attractive and long-lasting digitally printed custom labels for bottles and cans at a low cost. Each label features all pertinent brand and government-mandated information (e.g., alcohol content and surgeon general warning)
For food and beverages, labels often serve as the first point of contact between the product and the consumer. The quality of the design can spell the difference between a successful product and a failed product. If the label does not convey the necessary product information (as dictated by the FDA) or establish an adequate understanding of your brand in the consumer, there is a much lower risk of a repeat purchase.
By working with us, you can guarantee your custom food or beverage labels comply with FDA guidelines and showcase your brand. We accommodate a variety of food and beverage products—including dairy, candies, condiments, dressings, meat and seafood, pastries, soups and stews, and more—with our digital label printing, flexographic printing, and embellishment processes.
The two main challenges faced when producing labels for household goods are the nature of the products (i.e., the product ingredients degrade the label) and the irregularly shaped product packaging (i.e., the packaging shape prevents the label from adequately adhering).
At Star Label Products, our digital printing, UV flexographic printing, and extended content label production methods overcome both of these challenges. We produce high-quality labels for a variety of household products, such as all-purpose, specialty, and floor and furniture cleaners.
Like many products intended for human consumption, pharmaceutical and nutraceutical products come with strict packaging and labeling requirements. Our in-depth knowledge of the standards and best practices of both industries enables us to design, develop, and deliver compliant custom labels for their many products, such as medicines, supplements, and vitamins.
Promotional labels are marketing materials used to draw additional attention to products without making changes to their packaging. Equipped with an adhesive backing, they can be easily applied when needed.
Our team is well-versed in the design and production of these labels. Regardless of the simplicity or complexity of the design, if you need a custom promotional label, we can produce it to your exact specifications.
Proposition 65 refers to the Safe Drinking and Toxic Enforcement act—also known as the “right to know” law. Effective as of 1986, it dictates that California-based businesses with 10 or more employees must provide “clear and reasonable” warnings regarding exposure to compounds that can cause birth defects, cancer, or reproductive issues. Ultimately, the law aims to prevent California residents from ingesting water that may contain these substances. As such, any company that manufactures, distributes, or sells products in California must have compliant product labels.
The Star Label Products team is well aware of the label requirements outlined by the law. We can produce full-color custom prop 65 labels in a variety of materials and sizes, either as a standalone solution or by integrating the warning into an existing design.
Security labels protect products from tampering, counterfeiting, and illegal handling. Our high-quality security label solutions defend your consumers and your brand’s integrity. We can print your labels with custom barcodes, text, or serial numbers as needed. Microtext and invisible ink are just two additional examples of how Star Label Products can offer increased security for your products.
UL and CSA labels identify a product as in compliance with UL standards and CSA standards, respectively. At Star Label Products, we are authorized to print UL registered certification marks for products that meet UL standards. We also supply blank UL recognized labels so you can print your own labels in-house. All of our UL and CSA labels are designed and constructed to UL and CSA standards.
Help Your Custom Labels Stand Out With Our Superior Graphic Services
In addition to our label manufacturing capabilities, we also provide graphic services to help customers develop a label design that meets their exact needs. Armed with extensive experience and state-of-the-art design software and hardware, our graphics department is well-equipped to produce artwork for any label application.
Partner With Star Label Products for High-Quality Custom Label Solutions
At Star Label Products, we design and deliver high-quality custom labels for a wide range of industries. By partnering with us for your custom label needs, you benefit from our:
Over four decades of industry experience
Extensive label manufacturing services, including design assistance, printing, and the addition of embellishment techniques
A broad range of material, color, size, and other label customization options
To find out more about our custom label capabilities or request a quote,contact us today.
Posted by Star Label on | Comments Off on 5 Tips For Perfect CBD Product Labels
CBD and hemp-derived products contain no THC (the psychoactive component found in cannabis) so there are no hallucinogenic effects felt by the user. This area of the cannabis industry continues to grow as its applications for both medicinal and recreational uses expand. Rules and regulations surrounding these cannabis products are constantly evolving. It is the responsibility of the producer and seller to ensure product compliance. Working with Star Label Products on your cannabis project will allow you to represent your brand in both an attractive and compliant manner.
5 Tips For Perfect CBD Product Labels
Prior to production, it is important that brand owners verify that their product labels comply with local and federal laws. The 5 tips below are a great starting point for you and your brand!
1. Intended Use
What kind of CBD product is it? Is it a drug or dietary supplement? All of this determines the CBD product’s legality and should therefore be included on all CBD product labels.
2. CBD Content
This information will be displayed on the nutrition facts panel for food and beverage CBD labels, and will be listed under the supplement facts for other types of CBD products. CBD content must be listed as per serving.
3. Volume or Amount
You must be clear about how much of the product is inside of the package. Information such as net weight or count needs to be included depending on the type of CBD product that you are packaging. CBD brands should refer to their local and federal guidelines to ensure compliance.
4. Accurate Item Description
Always make sure that you’re including every bit of important information that the user should know about. Transparency is essential (and regulated!) in the cannabis industry. The greater the transparency offered to consumers, the more revered the cannabis brand will be for being open and honest about their products.
5. Zero Unprovable Claims
Avoid making any medical claims that suggest your product can treat life-threatening illnesses or other ailments. Congress has made it their mission to eliminate this bad practice from the industry, as these claims have not yet been tested and proven to be true.
Star Label Products Can Help
When you decide to work with Star Label Products, not only do you receive perfectly printed labels that bring your brand to life–you get top notch customer service as well. Our customer service team is here to serve you! We pride ourselves on our rapid response times and ability to turn jobs around for customers in record time. Our digital and flexographic printing capabilities make us a great fit for you no matter the size of your business. We can handle it all!
Visit our website at starlabel.com and submit a quote request to get started. One of our customer service representatives will reach out to you shortly after submission.
We look forward to serving you and watching your brand grow!
Posted by Star Label on | Comments Off on Beauty Box Subscriptions and Product Sample Pouches Gain Popularity – Have You Tried Them?
Around the web and across social networks, it’s increasingly common to find companies and sites devoted to distributing free product samples, or selling monthly beauty box subscriptions. The idea is that by allowing consumers to “try before you buy,” brands can gain more exposure for their products. This is especially common for personal care items, including shampoo, conditioner, lotions, and other cosmetics.
The products come in convenient sample pouches, or sachets. They can be attached to a full size product on display (such as a packet of conditioner hanging from the neck of a shampoo bottle); they can be mailed directly to interested prospects; or they can be included in subscription boxes that contain samples of different products according to a person’s interests. Sometimes, you’ll even find tandem sample pouches that are attached side-by-side, which is common for new lines of shampoo and conditioner.
But a product sample can only go so far without proper branding. Without recognizable colors and logos, customers might forget which product samples they preferred by the time they get to the local store. For this reason, it’s important to maintain consistency between regular-sized products’ labels, and their smaller sample pouch counterparts. At Star Label Products, we not only print traditional product labels; we also supply flexible packaging options. We print company branding onto flat film, and then send it off for co-packing, where it is formed, filled and heat sealed into the finished pouch. By having a co-packing partner, we’re saving our customers’ time and taking one more task off their to-do list.
To learn more about our production capabilities, please visit us online or contact uswith your specific requirements. We look forward to hearing from you!
Posted by Star Label on | Comments Off on Instant Redeemable Coupons Benefit Shoppers, Retailers, and Brands
As you browse through the aisles of your local supermarket or convenience store, you’re bound to see at least a few products with a special bonus attached – an instant redeemable coupon (IRC). These coupons can be removed from a product at the time of the sale and discounted right from the register.
For consumer brands, IRCs are appealing because they can be used for product promotion as well as moving out old inventory. If a food or beverage lot is approaching expiration, rather than risk the loss of that entire group, attaching IRCs motivates shoppers to buy those specific items while they are still fit to be consumed. Other products that must be used within a certain time-period, including disposable contact lenses and medical supplies such as diabetes testing strips, can also benefit from IRCs that get them off shelves and into shopping carts.
For products that can pose a challenge for common adhesives, such as frozen and refrigerated goods, special low temperature, moisture-resistant adhesives secure the carrier to the product. And when a coupon is removed from the carrier, the coupon itself doesn’t have any sticky glue attached, making it easy to handle and store for retailers that then send the coupons back to a processing center for reimbursement.
Another benefit of having the IRC carrier still attached to the product packaging is that when the coupon is removed, brands can have special messages or logos printed in the carrier. This can enhance brand recognition, and can be used to direct customers to other company assets, including web sites and social media accounts.
For more information about instant redeemable coupon printing and applications, feel free to contact Star Label Products and request a quote.
Posted by Star Label on | Comments Off on A Recap of the Natural Products Expo East This Fall
This year, as in many years past, Star Label’s VP of Sales Irv Magill attended the Natural Products Expo East in Baltimore, Maryland. As always, the show featured all natural and organic food, healthcare products, cosmetic and personal care brands, cleaning supplies and more. This year, there were many new companies eager to demonstrate their wares. And Irv was on hand to discuss how best to package them.
Digitally printed pressure labels and pouches seemed to be the major packaging trends this year. By attending the show and visiting exhibition booths, we were able to see which packaging methods are currently being used by emerging companies, and suggest alternatives that might better serve their needs. For example, digital printing offers us the opportunity to create very high quality graphics in an inexpensive way compared to other options.
In addition to networking and building connections, the Natural Products Expo also featured numerous events for attendees. There was an Organic Harvest Festival, the Natural Products Association East’s annual meeting, a New Products Showcase Award, The Women in Naturals Networking Event, and much more.
The event also included informational sessions for new brands as they continue to navigate the hurdles of maintaining an organic consumer product business. There was even a packaging component that centered on how to leverage branding and packaging to grow sales, along with an opportunity for companies to have their current packaging reviewed and critiqued.
All in all, it was a successful natural product event that exposed our brand to many new prospects in the organic product industry. You can learn more about the event online, or follow up with us on how to improve your current packaging for natural products.