It is well-known in the food industry that the aesthetics of your product presentation matters, as people eat first with their eyes. So whether it’s food on a plate or the design of the branding on food packaging, people don’t want to consume what doesn’t appeal to their eyes.
In the case of beverages, like ice-cold drinks, it’s the beauty of the packaging that makes it stand out on the shelf. But don’t you hate when your bottled drink’s label falls apart when the ice starts to moisten or melt? Not only does it look cheap, but it feels cheap as well.
The same can be said for beer labels. Aside from the good-tasting beer, you also want a label that stands out and looks as fresh as when it came off the shelf. Labeling is one of the significant ways to communicate with consumers, and it is essential to use reliable and attractive labels that won’t break apart from moisture.
Waterproof labels or water-resistance beer labels pop and stick to the bottle for a more extended period, even when exposed to moisture.
What Are Waterproof Labels?
In a nutshell, a waterproof label is a label that is highly resistant to the penetration of water. Its print, face material, and adhesive are all waterproof. The waterproof quality is achieved using laminates and liquid varnishes that prevent the penetration of water.
Advantages of Waterproof Labels
Aside from their water-resistant properties, waterproof labels are also durable. They are made with a robust and permanent adhesive, and comes in sheet or roll. It also holds up under a wide range of temperatures and is resistant to scuffing, tearing, and smudging. The logos, designs, and texts on a waterproof label stay readable.
Waterproof labels achieve a high-quality level without sacrificing the design aesthetics.
What Should You Look For In A Waterproof Beer Label?
Say you finally decided to use waterproof labels for your beer product; the key factors you need to keep an eye out for are:
The first thing to look out for is the label face sheet material. Paper labels tend to break down when exposed to water for a long time. Film labels, on the other hand, are more resistant to moisture. There are also different film materials you can choose from, such as polypropylenes, polyester, and polyolefin.
Print protection refers to a laminate or varnish that protects your waterproof beer label from water.
All of this is in vain if the application is not done correctly. Labels must be applied properly so that there is no “lift up” (i.e., wrinkles or bubbles) in the label that would allow moisture to seep in. Star Label Products can also assist with identifying the best way to apply your labels.
How can Waterproof Beer Labels set your brand apart?
High-quality waterproof beer labels do more than just look pretty. A good label helps build recognition and shares the visual story of your brand. When customized, it also sets your brand apart and makes it more appealing. People like products that look good, and if your beer label is something fun, unique, and high-quality, it will likely catch the eyes of the consumers who will ultimately buy your beer products.
Why Choose Star Label Products For Your Waterproof Beer Labels?
At Star Label Products, we can provide the perfect waterproof label using suitable materials that ensure durability and excellent quality. We will help you create a label that stands out, can handle moisture without falling off, and with the highest quality.
With a state-of-the-art facility and ten printing presses, we offer a wide array of capabilities such as flexographic printing, digital label printing, extended content labels, custom nameplates, embellishment techniques, custom printed tags, custom flexible packaging, and thermal printing/ laser/ dot matrix.
When your brand needs to create a striking presentation, Star Label is the best to call to help your brand shine! Contact us to learn more about our capabilities and how we make the best custom waterproof craft beer labels.