As you browse through the aisles of your local supermarket or convenience store, you’re bound to see at least a few products with a special bonus attached – an instant redeemable coupon (IRC). These coupons can be removed from a product at the time of the sale and discounted right from the register.
For consumer brands, IRCs are appealing because they can be used for product promotion as well as moving out old inventory. If a food or beverage lot is approaching expiration, rather than risk the loss of that entire group, attaching IRCs motivates shoppers to buy those specific items while they are still fit to be consumed. Other products that must be used within a certain time-period, including disposable contact lenses and medical supplies such as diabetes testing strips, can also benefit from IRCs that get them off shelves and into shopping carts.
For products that can pose a challenge for common adhesives, such as frozen and refrigerated goods, special low temperature, moisture-resistant adhesives secure the carrier to the product. And when a coupon is removed from the carrier, the coupon itself doesn’t have any sticky glue attached, making it easy to handle and store for retailers that then send the coupons back to a processing center for reimbursement.
Another benefit of having the IRC carrier still attached to the product packaging is that when the coupon is removed, brands can have special messages or logos printed in the carrier. This can enhance brand recognition, and can be used to direct customers to other company assets, including web sites and social media accounts.
For more information about instant redeemable coupon printing and applications, feel free to contact Star Label Products and request a quote.