In “The Flexibility of Digital Printing: Part 1” we looked at conventional printing, weighing the greater upfront cost and setup time against the faster printing speed. Now that we have an understanding of conventional printing, we’re ready to explore the benefits of digital printing
Digital printing does not require the use of printing plates, which eliminates the cost and time required to produce those plates. What’s more, there’s no need to setup the plates in the press before printing. All of this means that you can go from finalizing your design to printing labels in less time for less money.
This all adds up to one thing: flexibility. Companies can make small changes to their label design without worrying about an initial investment. So for Breast Cancer Awareness month they can add a pink ribbon to their label. Or for the Super Bowl they can add on a special design. The same goes for holidays. Customers can print small label runs without worrying that they’re not making the most of an initial investment.
Digital printing is an ideal choice for product launches. Let’s take, for example, a beverage company looking to introduce five new flavors. Unfortunately there’s no crystal ball that can predict what will be a hit and what will flop. So after a few months on store shelves the company finds that there just isn’t a market for flavor number 4, but flavor number 2 was a bigger hit than they ever could have predicted. With digital printing, they’re not sitting on a stock of 200,000 flavor 4 labels that they printed to get the lowest price per piece. Instead, they were able to place those initial orders in much smaller quantities, and can now adjust numbers for future orders with ease.
As we mentioned in Part 1, the limitations of digital printing are being pushed further and further at a remarkable speed. There’s a common misconception that digital printing is only cost effective for very small print runs, a misconception we’ve disproved with our new HP Indigo WS6600 Digital Press. We’re evaluating every job to determine the best option for our customers. There’s a crossover point where conventional printing becomes more cost effective than digital printing. That crossover point is being pushed further back every day.
Every product has a life cycle. Making changes to your label design and taking advantage of holidays and special events can help extend that life cycle. Digital printing also allows you to easily incorporate something new into a tried-and-true design, such as adding social media icons to a label, a request we’re receiving more and more often. Digital printing gives you what you want, how you want it, when you need it. Our new HP digital press has enhanced our digital printing capabilities, allowing us to offer our customers labeling solutions that take advantage of the very best the technology has to offer.