In striving for an effective private label design, it is also important to consider what makes for an ineffective private label design. The number one misstep to avoid is making the label too busy. This can result in confusion, and can cause customers to question what exactly your product is. There’s a fine line between intriguing and confusing, and it’s the difference between stopping busy shoppers in their tracks and sending them in the other direction.
It’s also important that your label designer be aware of all necessary regulatory requirements. There are rules governing everything from minimum font sizes for pharmaceutical and food items, to the proper way to lay out a nutrition fact label. These regulations are ever changing, and it’s inherent that your designer always be knowledgeable on the most up-to-date requirements.
Lastly, it’s imperative that your label be printable. A design may look great on a computer monitor, but if it can’t be manufactured then there’s not much you can do with it. At Star Label our production graphic artists are excellent designers, and they’re experts at achieving the best results with our printing processes. Even if our customers supply their own designs, we’ll preflight the design files to make sure we can print them. If there are elements that don’t work, such as a font that’s too small or a logo that’s too close to the edge of the label, we’ll work with our customers to modify the design and make it printable. If you’re curious about how to prepare an art file, visit our website: https://www.starlabel.com/how-to-prepare-an-art-file.html.
An effective private label design will entice your customers to pick your product up off the shelf. By working with a designer that helps you avoid common pitfalls and adhere to all the necessary regulatory requirements, you can rest assured that your design is working for you and not against you.